Ottogi’s Gis Myun CF, which is endorsed by JYJ’s Park Yoochun has obtained the first place for its effectiveness.
According to Korea CM Institute on Jan. 23, Gis Myun CF registered 253 Won in CPCM (cost per consumer’s mind) last December.
CPCM is a judging standard for the effectiveness of a CF by taking into the account viewers’ satisfaction, advertisement cost, cost needed to attain per viewer’s satisfaction and other factors. Last month, the total average CPCM is 1621 Won.
The Gis Myun CF takes notice that ‘gis’ and ‘kiss’ are pronounced in a similar way and it sways female hearts through the appearance of JYJ’s Park Yoochun. Ottogi decided on the English name ‘Kiss Myun’ for Gis Myun’s exports. This special characteristic is also shown in the CF.
Using the lyrics ‘Kiss Me Darling’ from a well-known pop song as the background music, the lyrics have similar pronounciation as ‘Gis Myun Darling’. The song rings in the consumers’ ears until they have committed it into memory. The gentle image of the model causes the consumers’ unified responses. The CF also took the third place among the top 30 in another ranking of advertisements’ effectiveness.
At the second place was Cha Du-Ri’s ‘Because of Liver’ CF for Daewoong Pharmacy with a CPCM of 396 Won. The third place went to Lee Seung Gi’s Pizza Hut CF with a CPCM of 471 Won. It also took the first place last year.
(T/N: The lower the CPCM, the more effective the CF is.)