Caption: Tio iced tea effective advertisement with model Park Yoochun who
shows a sophisticated image of a young and stylish man
TiO is ranked No. 1 in the Instant Tea section of the North American World Tea Championship which is organized by World Tea Media since 2008. It is a competition to distinguish the highest quality and best tasting teas commercially available in the North American marketplace.
With over 250 companies in the world that participated last May 20, 2012, TiO got the top prize by beating a leading global brand, thus receiving worldwide recognition for excellence.
TiO which was released in the market on 2010 has taken the #1 position in the competition for the first time in 3 years.
In 2011, TiO Iced Tea sales amounted to 8.5B KRW with a 30% market share. It now has 40% market share with 14B KRW in 2012. 65% growth is expected.
Note: TiO Iced Tea Peach Flavor won in the Instant Black Tea-Flavored category. It is being distributed in North America by Tea Aroma Inc. Sales and market share cover Korea only.