On June 28, President at C-JeS Entertainment Baek Chang-joo stated at the “2012 JYJ Membership Week” that the 3.7 billion won event would be held annually.
“This kind of long-term investment will help increase fan loyalty and JYJ’s brand value. The content targeting Korean Wave fans needs to be diversified, breaking from the current performance-centered form. It should no more be compulsory service and become opportunities to truly communicate with fans,” said the president at the JYJ’s agency.
The “2012 JYJ Membership Week” does not aim to create revenue. The exhibition will take place at the SETEC in Seoul until July 1st. 15,000 Korean members and 7,024 Japanese members who won the drawing last month will enter the hall without admission fees.